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Brand Building
Workshops
Is your brand feeling stuck, stagnant or simply just not very you? Maybe your business has grown, but your branding hasn't grown with it. Maybe you're struggling to communicate what makes you different, your visuals feel disconnected from your personality, or you simply know your brand could be much stronger, but don't know where to start.
A practical and creative brand-building workshop is designed to help you get clear on your brand, and develop a deeper of understanding of what makes you different. We'll discuss the ins and outs of brand perception and experience, and work together to uncover the personality, ideas and potential already within your brand, to start turning those insights into a clear creative direction.
Choose from In-Person or Online
1-2-1 Personalised Online Workshop
2 hours dedicated to getting a thorough understanding of what branding really is, why you need it to grow and how to use and implement that knowledge to your advantage across your brand.
During the workshop, we will look at:
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Your brand's purpose to get clear on what your brand stands for
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The personality you want to bring into everything you do.
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Uncover the ideas, values, experiences and perspectives that make your business worth remembering.
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Explore how you want to be perceived and whether your current brand is actually creating that perception.
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Your visual direction and how to translate your personality and positioning into a visual world.
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The brand messaging your audience needs to hear from you.
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Your brand experience from start to finish.
How it works:
1. Book your session
Choose a time and date that works for you. Please allow a minimum of 2 business days to complete the pre-session steps.
2. Tell me more about your brand
I'll be in touch with a questionnaire to learn a little more about your business, your brand and the main concerns you'd like to focus on before we have the session.
3. Meet for 120 minutes
We'll chat over Google Meet and work through your questions, ideas and challenges, leaving you feeling confident and inspired.
Group In-person Workshop
3 hours in a small group setting, dedicated to getting a thorough understanding of what branding really is, why you need it to grow and how to use and implement that knowledge to your advantage across your brand. These workshops are more structured than the 1-2-1, but still with plenty of opportunity to ask questions specific to your brand and bounce ideas off each other.
During the workshop, we will look at:
-
Your brand's purpose to get clear on what your brand stands for
-
The personality you want to bring into everything you do.
-
Uncover the ideas, values, experiences and perspectives that make your business worth remembering.
-
Explore how you want to be perceived and whether your current brand is actually creating that perception.
-
Your visual direction and how to translate your personality and positioning into a visual world.
-
The brand messaging your audience needs to hear from you.
-
Your brand experience from start to finish.
How it works:
1. Book your session (Maximum of 4 spaces)
These workshops are currently planned to be held in The Parlour meeting room at Desklodge, 2 Redcliffe Way, Redcliffe, Bristol BS1 6NL. The first available date in Friday 27th November 2026.
2. Tell me more about your brand
I'll be in touch with a questionnaire to learn a little more about your business, your brand and the main concerns you'd like to focus on before we have the session.
3. Meet from 10am to 1pm
I'll take you through an in-depth journey into brand. There will be exercises to work through, lots of discussion around your questions, ideas and challenges. with a coffee break in the middle.
Stage 2. Creative Direction
This is the part where I bring your brand to life. You’ll receive two brand identity concepts pitched to you for consideration and discussion. You’ll then have the opportunity to submit any amendments to tailor the style perfectly to your taste.
Does this sound like you?
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You’re branding is inconsistent across the board which is negatively impacting you getting the recognition your business deserves.
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Your business has little or unprofessional branding and is in desperate need of a branding refresh.
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You're planning on launching your business but you don't have any branding in place.
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Your brand lacks creativity and originality and looks too much like everyone else.
If you answered yes to any of the above, you've come to the right place. To begin our branding journey we will have a discovery call to discuss your requirements where I learn more about your business values and goals. I'll carefully consider your audience and outlook and run-through your branding questionnaire.
From here, I will send you a project proposal outlining the process. If you're happy to go ahead, we'll get started.
Stage 1. Getting to know you
Stage 4. Add-Ons
At this stage, you're branding is complete and you can't wait to share your beautiful new branding! But before you do, consider if you have the resources to implement your new branding across your social media and website. If not, I would be happy to assist you. If you have many online platforms such as memberships, YouTube etc then my Grow packages may be better suited than add-ons.
Social Media Templates
Nail consistent branding across all your platforms with social media templates, built in Adobe Suite, Express or Canva to suit your requirements. This includes story and post design, along with reel templates if required.
Website Rebrand
A refresh of the colours, fonts, graphics, layout and photography on your website to ensure it is inline with your new branding.
Once the direction has been agreed and refined, I’ll present you with a complete brand identity design which includes all of the following:
– 1 x Primary logo design
– 1 x Secondary logo mark
– Full logo pack containing logos in: EPS (vector), JPG, & PNG
– Brand icon(s)
- Colour Palette
- Font pack
- Brand style guide and pack, including photography aesthetic and graphic styling
You will receive all of your logo files in various formats allowing you to easily implement your new brand across your marketing. Depending on your brand, it may also include additional textures and patterns.
Stage 3. Branding
What to expect after your workshop:
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A clearer understanding of what makes your brand different
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A defined brand personality and direction to move in
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A better idea of how perception shapes your brand
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Clarity around the areas of your brand that need attention
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Practical ideas you can start implementing straight away
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A personalised brand roadmap for your next steps
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About Me
Since 2020, I’ve had the pleasure of working with many ambitious business owners, musicians and solopreneurs. I work with businesses rooted in culture and community, who want to be seen through graphic design, brand development, and creative marketing.
Whilst my design style can adapt from bold and edgy, to calm and collected, I have an over arching aesthetic of statement colouring, clean linage and geometry throughout my work. I have worked as part of in-house marketing teams and in creative agencies for many years and completed a BA honours degree in Visual Communication, plus many marketing courses. I have a keen interest in the psychology of human behaviour, and in developing my knowledge in all things communication.
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You’re branding is inconsistent across the board which is negatively impacting yougetting the recognition your business deserves.
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Your business has little or unprofessional branding and is in desperate need of a branding refresh.
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You're planning on launching your business but you don't have any branding in place.
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Your brand lacks creativity and originality and looks too much like everyone else.
Does this sound like you?
Charlie has an approachable nature that is great to work with. What stood out to us was she asked a lot of questions about our business and existing branding in preparation for our rebrand.
She presented 2 potential creative directions, which led to a logo and brand design with additional print and digital marketing materials. I was pleased with the quality of her work and would recommend her for your branding requirements.
Philip Markwick
CEO at VisitOne
Let's Work Together
I'd love to learn more about you and your business and how I may be able to help you develop your branding and content to reach your business goals.
Simply book in a call and I'll be in touch at your desired time. Or if you prefer, drop me an email to charlie@sorrell.studio and I'll get back to you.
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