The Brand Intensive
The Brand Intensive is a dedicated design day that provides a large dose of new and improved creative for your existing brand, without the commitment of a full rebrand.
Is your brand feeling outdated, inconsistent, or lacking that polished, professional touch? Maybe you’ve DIY’d your branding have reached a point in your business where it is holding you back. If so, a brand intensive might be just what you need to give your brand a freshen up and enhanced creative direction.
If you have no existing baseline branding in place, The Brand Lab complete brand design and plug & play package would be better suited to your requirements.
The Three Step Creative Process
Getting to know you
Before we get started with your brand intensive, we will have a discovery call to discuss your requirements where I can learn more about your business values and goals.
I’ll run-through a branding questionnaire to ensure I know the ins and outs of what you would like to achieve from this design day.
This part of the sprint takes includes:
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Deep-dive discovery session to understand your brand’s challenges, goals, and pain points.
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Questionnaire to pinpoint key areas needing improvement.
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Creative Direction
After our discussions on your brand, I will work with your existing branding to enhance the creative direction of your brand. I will then pitch this concept to you for consideration and discussion.
You’ll then have the opportunity to submit any amendments to tailor the style perfectly to your taste.
This part of the intensive includes:
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A refined creative direction before we dive into the design process.
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Ensures we align on aesthetics, tone, and strategy to ensure a seamless transformation.
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Provides a guideline for bringing together your existing logo, typography, colour palette to enable greater consistency moving forward.
2
Design & Deliver
The final stage is where I work my design wizardry and begin the refresh of your brand to enhance your brand’s visuals and bring them to life. This section is designed to inject some originality and creativity into your brand and includes an overhaul of key brand assets, of your choice, including:
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Creating or developing unique icons to use across all your branding and marketing.
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Refreshing your social media templates, social headers and highlight icons.
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Curating designs for use in print material
3
Stage 2. Creative Direction
This is the part where I bring your brand to life. You’ll receive two brand identity concepts pitched to you for consideration and discussion. You’ll then have the opportunity to submit any amendments to tailor the style perfectly to your taste.
Does this sound like you?
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You’re branding is inconsistent across the board which is negatively impacting you getting the recognition your business deserves.
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Your business has little or unprofessional branding and is in desperate need of a branding refresh.
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You're planning on launching your business but you don't have any branding in place.
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Your brand lacks creativity and originality and looks too much like everyone else.
If you answered yes to any of the above, you've come to the right place. To begin our branding journey we will have a discovery call to discuss your requirements where I learn more about your business values and goals. I'll carefully consider your audience and outlook and run-through your branding questionnaire.
From here, I will send you a project proposal outlining the process. If you're happy to go ahead, we'll get started.
Stage 1. Getting to know you
Stage 4. Add-Ons
At this stage, you're branding is complete and you can't wait to share your beautiful new branding! But before you do, consider if you have the resources to implement your new branding across your social media and website. If not, I would be happy to assist you. If you have many online platforms such as memberships, YouTube etc then my Grow packages may be better suited than add-ons.
Social Media Templates
Nail consistent branding across all your platforms with social media templates, built in Adobe Suite, Express or Canva to suit your requirements. This includes story and post design, along with reel templates if required.
Website Rebrand
A refresh of the colours, fonts, graphics, layout and photography on your website to ensure it is inline with your new branding.
Once the direction has been agreed and refined, I’ll present you with a complete brand identity design which includes all of the following:
– 1 x Primary logo design
– 1 x Secondary logo mark
– Full logo pack containing logos in: EPS (vector), JPG, & PNG
– Brand icon(s)
- Colour Palette
- Font pack
- Brand style guide and pack, including photography aesthetic and graphic styling
You will receive all of your logo files in various formats allowing you to easily implement your new brand across your marketing. Depending on your brand, it may also include additional textures and patterns.
Stage 3. Branding
Does this sound like you?
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You DIY'd your branding and are at a point in your business where you feel it's holding you back.
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You like your branding but it's missing a professional creative touch that would help your stand out from your competitors.
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You've leveled up but your brand hasn't and it's making you feel stuck and stagnant.
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Your brand lacks originality and blends in to the crowds.
If so, then you might just be a great fit. If you have any questions about any stage of the journey or think you may need custom requirements, please send over an email to charlie@sorrell.studio or book in a call below.
Who is this for?
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Small business owners who have DIY’d their branding but need a professional touch.
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Entrepreneurs who love their brand but feel it’s missing polish and originality.
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Anyone who wants a fast yet effective brand refresh without a complete redesign.
Timeline
One dedicated design day, with the creative direction agreed in advance. Total turnaround of 1 week.
Investment
£695 in total. A 30% deposit is required upfront with the remaining balance due at the end of the project.
Availability
Currently taking new bookings.
Branding is impression based, which means the best way to measure its success is to look at the impact it has on people, and in particular their behaviour. Here are some of the results you can expect:
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An increase in new customers coming into the business due to improved first impression.
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An increase in correct target audience due to aligned aesthetic and/or messaging.
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Improved brand loyalty which leads to more loyal customers and recommendations.
What to expect after your intensive:
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You’re branding is inconsistent across the board which is negatively impacting yougetting the recognition your business deserves.
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Your business has little or unprofessional branding and is in desperate need of a branding refresh.
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You're planning on launching your business but you don't have any branding in place.
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Your brand lacks creativity and originality and looks too much like everyone else.
Does this sound like you?
Charlie has an approachable nature that is great to work with. What stood out to us was she asked a lot of questions about our business and existing branding in preparation for our rebrand.
She presented 2 potential creative directions, which led to a logo and brand design with additional print and digital marketing materials. I was pleased with the quality of her work and would recommend her for your branding requirements.
Philip Markwick
CEO at VisitOne
Let's Work Together
I'd love to learn more about you and your business and how I may be able to help you develop your branding and content to reach your business goals.
Simply book in a call and I'll be in touch at your desired time. Or if you prefer, drop me an email to charlie@sorrell.studio and I'll get back to you.