Bold & beautiful branding that leaves a lasting impression
Confidently hit the ground running with your business and maintain professional branding with ease with a custom brand design.
From Bland to Bold
Your Brand Design Journey
Whether you're launching a new business or refreshing an existing brand, I can craft unique and professional design to set you apart. I can help you build a brand that speaks for itself—bold, memorable, and unmistakably yours through a simple 3 step journey.
Branding is impression based, which means the best way to measure its success is to look at the impact it has on people, and in particular their behaviour. Here are some of the results you can expect:
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An increase in new customers coming into the business due to improved first impression.
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An increase in correct target audience due to aligned aesthetic and/or messaging.
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Improved brand loyalty which leads to more loyal customers and recommendations.
What to expect after your brand design:
Stage 4. Add-Ons
At this stage, you're branding is complete and you can't wait to share your beautiful new branding! But before you do, consider if you have the resources to implement your new branding across your social media and website. If not, I would be happy to assist you. If you have many online platforms such as memberships, YouTube etc then my Grow packages may be better suited than add-ons.
Social Media Templates
Nail consistent branding across all your platforms with social media templates, built in Adobe Suite, Express or Canva to suit your requirements. This includes story and post design, along with reel templates if required.
Website Rebrand
A refresh of the colours, fonts, graphics, layout and photography on your website to ensure it is inline with your new branding.
Once the direction has been agreed and refined, I’ll present you with a complete brand identity design which includes all of the following:
– 1 x Primary logo design
– 1 x Secondary logo mark
– Full logo pack containing logos in: EPS (vector), JPG, & PNG
– Brand icon(s)
- Colour Palette
- Font pack
- Brand style guide and pack, including photography aesthetic and graphic styling
You will receive all of your logo files in various formats allowing you to easily implement your new brand across your marketing. Depending on your brand, it may also include additional textures and patterns.
Stage 3. Branding
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You’re branding is inconsistent across the board which is negatively impacting yougetting the recognition your business deserves.
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Your business has little or unprofessional branding and is in desperate need of a branding refresh.
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You're planning on launching your business but you don't have any branding in place.
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Your brand lacks creativity and originality and looks too much like everyone else.
Does this sound like you?
Charlie has an approachable nature that is great to work with. What stood out to us was she asked a lot of questions about our business and existing branding in preparation for our rebrand.
She presented 2 potential creative directions, which led to a logo and brand design with additional print and digital marketing materials. I was pleased with the quality of her work and would recommend her for your branding requirements.
Philip Markwick
CEO at VisitOne
Stage 2. Creative Direction
This is the part where I bring your brand to life. You’ll receive two brand identity concepts pitched to you for consideration and discussion. You’ll then have the opportunity to submit any amendments to tailor the style perfectly to your taste.
Does this sound like you?
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You’re branding is inconsistent across the board which is negatively impacting you getting the recognition your business deserves.
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Your business has little or unprofessional branding and is in desperate need of a branding refresh.
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You're planning on launching your business but you don't have any branding in place.
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Your brand lacks creativity and originality and looks too much like everyone else.
If you answered yes to any of the above, you've come to the right place. To begin our branding journey we will have a discovery call to discuss your requirements where I learn more about your business values and goals. I'll carefully consider your audience and outlook and run-through your branding questionnaire.
From here, I will send you a project proposal outlining the process. If you're happy to go ahead, we'll get started.
Stage 1. Getting to know you
The small print.
If you've read through the journey and think it's a great fit for you, here you will find the small print and the finer details on how and when we can get things started.
If you have any questions about any stage of the journey or think you may need custom requirements, please do get in touch at charlie@sorrell.studio or book in a call below.
Optional Add-Ons
Social media templates
Nail consistent branding across all your platforms with social media templates, built in Adobe Suite, Express or Canva to suit your requirements.
Website branding
Keep your website up to date with a refresh of the colours, fonts, graphics, layout and photography to ensure it is in line with your new branding.
Who is this for?
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New businesses launching from scratch
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Businesses looking for a complete rebrand
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Businesses with only a logo and no branding in place
Timeline
There is a 21-day turnaround for the project. Projects with additional stage 3 add-ons are subject to additional time.
Investment
£750 in total. A 30% deposit is required upfront with the remaining balance due at the end of the project.
Availability
Currently taking new bookings.
Getting to know you
To begin our branding journey we will have a discovery call to discuss your requirements where I learn more about your business values and goals.
I’ll run-through a branding questionnaire to ensure I know the ins and outs of what you would like to achieve from your new branding.
1
Creative Direction
This is the part where I bring your brand to life. You’ll receive two brand identity concepts pitched to you for consideration and discussion.
This will include a draft logo design to match each brand identity which can later be developed further or more options provided.
You’ll then have the opportunity to submit any amendments to tailor the style perfectly to your taste.
2
Design & Deliver
Once the direction has been refined, I’ll present you with a complete brand identity design which includes:
- Primary logo design
- Secondary logo mark
- Logo pack
- Brand Icon(s)
- Colour Palette
- Font kit
- Brand style guide and pack, including photography aesthetic and graphic styling.
Allowing you to easily implement your new brand across your business.
3
Let's Work Together
I'd love to learn more about you and your business and how I may be able to help you develop your branding and content to reach your business goals.
Simply book in a call and I'll be in touch at your desired time. Or if you prefer, drop me an email to charlie@sorrell.studio and I'll get back to you.