The Brand Lab
A brand design intensive to help creative businesses, people and events create a dynamic brand identity.
Turn your Branding up a Notch
The brand lab provides you with a complete brand design and visual toolkit to help you step into your creative vision, take control of your branding with confidence, and attract your crowd, even if you don’t know where to start.
The Four Step Creative Process
Desire
1
To begin our branding journey we will have a in-depth call to discuss your requirements where I learn more about your business values and goals.
I’ll run-through a branding questionnaire to ensure I know the ins and outs of what you would like to achieve from your new branding
Direction
This is the part where I bring your brand to life. You’ll receive two brand identity concepts pitched to you for consideration and discussion.
This will include a draft logo design to match each brand identity which can later be developed further or more options provided.
You’ll then have the opportunity to submit any amendments to tailor the style perfectly to your taste.
2
Design
Once the direction has been refined, I’ll present you with a complete brand identity design which includes:
- Primary logo design
- Secondary logo mark or favicon
- Logo pack
- Brand Icon(s)
- Colour Palette
- Font kit
- Document template examples to demonstrate usage.
- Any custom additional deliverables
3
Deliver
All of your brand elements, packaged up into a plug and play brand kit, including a brand guideline document for you to follow and ensure you know how to live and breathe your new brand.
4
Stage 2. Creative Direction
This is the part where I bring your brand to life. You’ll receive two brand identity concepts pitched to you for consideration and discussion. You’ll then have the opportunity to submit any amendments to tailor the style perfectly to your taste.
Does this sound like you?
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You’re branding is inconsistent across the board which is negatively impacting you getting the recognition your business deserves.
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Your business has little or unprofessional branding and is in desperate need of a branding refresh.
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You're planning on launching your business but you don't have any branding in place.
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Your brand lacks creativity and originality and looks too much like everyone else.
If you answered yes to any of the above, you've come to the right place. To begin our branding journey we will have a discovery call to discuss your requirements where I learn more about your business values and goals. I'll carefully consider your audience and outlook and run-through your branding questionnaire.
From here, I will send you a project proposal outlining the process. If you're happy to go ahead, we'll get started.
Stage 1. Getting to know you
Stage 4. Add-Ons
At this stage, you're branding is complete and you can't wait to share your beautiful new branding! But before you do, consider if you have the resources to implement your new branding across your social media and website. If not, I would be happy to assist you. If you have many online platforms such as memberships, YouTube etc then my Grow packages may be better suited than add-ons.
Social Media Templates
Nail consistent branding across all your platforms with social media templates, built in Adobe Suite, Express or Canva to suit your requirements. This includes story and post design, along with reel templates if required.
Website Rebrand
A refresh of the colours, fonts, graphics, layout and photography on your website to ensure it is inline with your new branding.
Once the direction has been agreed and refined, I’ll present you with a complete brand identity design which includes all of the following:
– 1 x Primary logo design
– 1 x Secondary logo mark
– Full logo pack containing logos in: EPS (vector), JPG, & PNG
– Brand icon(s)
- Colour Palette
- Font pack
- Brand style guide and pack, including photography aesthetic and graphic styling
You will receive all of your logo files in various formats allowing you to easily implement your new brand across your marketing. Depending on your brand, it may also include additional textures and patterns.
Stage 3. Branding
Your Plug & Play Brand Kit
Think of it as your all-access pass to showing up bold and fearless. Your visual toolkit contains ready-to-go set of creative elements that define you and give your brand the edge you are looking for.
Inside the kit you will find:
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First and foremost, your statement logo design, provided in all the versions and formats you may need.
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A carefully curated colour palette that defines your brand and helps you remain consistent, no matter where you show up.
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A font kit that compliments the brand colour palette and aesthetic to reinforce brand recognition.
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Brand icons to highlight the best parts of your brand, all while keeping you looking unique to your competition.
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Graphic elements that make your brand unique, attractive and instantly recognisable.
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A brand guideline document for you to follow and ensure you know how to live and breathe your new brand.
Does this sound like you?
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Your branding lacks consistency, creativity or originality which is negatively impacting you getting the recognition your business deserves.
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Your current branding doesn’t feel aligned with you and you feel stuck and stagnant, preventing you from showing up.
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You want to feel excited everyday knowing your brand is tailored to your exact niche and is effortless bringing in your tribe.
If so, then you might just be a great fit. If you have any questions about any stage of the journey or think you may need custom requirements, please do get in touch at charlie@sorrell.studio or book in a call below.
Who is this for?
Creative businesses, people or events who are looking for a complete brand design.
Timeline
There is a 21-day turnaround for the project.
Investment
£1250 in total. A 30% deposit is required upfront with the remaining balance due at the end of the project.
Availability
Currently taking new projects.
Branding is impression based, which means the best way to measure its success is to look at the impact it has on people, and in particular their behaviour. Here are some of the results you can expect:
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An increase in new customers coming into the business due to improved first impression.
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An increase in correct target audience due to aligned aesthetic and/or messaging.
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Improved brand loyalty which leads to more loyal customers and recommendations.
What to expect after your brand design:
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You’re branding is inconsistent across the board which is negatively impacting yougetting the recognition your business deserves.
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Your business has little or unprofessional branding and is in desperate need of a branding refresh.
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You're planning on launching your business but you don't have any branding in place.
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Your brand lacks creativity and originality and looks too much like everyone else.
Does this sound like you?
She has been critical to the success of my expanding business.
Charlie preserves the integrity of a creative idea, from initial spark, to evolving it into an effective and impactful piece of media content that is attractive to customers and clients. Working with the material she provided has been critical to the success of my expanding business.
Excellent quality of service with fast turnaround, they dedicate full individual attention to each and every project, with repeat results and delivery date you can rely on. I highly recommend.
Oliver Nolan
TYD Music / Rebalance Records
She has saved me loads of time
& frustration.
Charlie is a sheer joy to work with, and super efficient. She is quick to complete any task requested, yet it's always with done with love, care and attention. Her designs are beautiful, and she listens attentively to my requests (which are sometimes a garbled hotchpotch of ideas) and somehow turns whatever's going around in my head into an amazing graphic or pdf.
If I want a few tweaks done, it's never a problem and is always done with gentle guidance and support. I can't recommend her highly enough, she's saved me loads of time, and frustration.
Fiona Berry
Learn Music Together
I would recommend her for your branding & design needs
Charlie has an approachable nature that is great to work with. What stood out to us was she asked a lot of questions about our business and existing branding in preparation for our rebrand.
She presented 2 potential creative directions, which led to a logo and brand design with additional print and digital marketing materials. I was very pleased with the quality of her work and would recommend her for your branding and design requirements.
Phillip Markwick
VisitOne
Let's Work Together
I'd love to learn more about you and your business and how I may be able to help you develop your branding and content to reach your business goals.
Simply book in a call and I'll be in touch at your desired time. Or if you prefer, drop me an email to charlie@sorrell.studio and I'll get back to you.