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The Power of IKIGAI in Personal Branding
Ikigai (生き甲斐) is a Japanese concept that translates to "a reason for being." It combines four essential life elements: what you love...


We Need to Talk about the Fear of Seing Seen
What is the fear of being seen The fear of being seen is an often deep rooted fear of showing one’s true and authentic self, usually...


Understanding the Art of Creative Direction for Longevity in Branding
If you’ve worked on a brand design with me, you’ll know I love creative direction. It’s my favourite part of the branding process, and I...


Follow these Tips to Nail Consistent Branding
Branding doesn’t have to be overly complicated. If you nail some key principles, you will be well on your way to managing a professional...
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